Unsubscribe Text Overview

For marketing campaigns, it is often required by law (especially in regions like Europe) to provide recipients with a way to unsubscribe or "opt out" of future messages.

HelloSMS helps you ensure compliance by automatically including an opt-out message in your group campaigns. This list blocks only future group messages, while single messages (also known as "transactional SMS") can still be sent.

Key Benefits of Using Unsubscribe Texts

Implementing an unsubscribe feature is vital for maintaining a good sender reputation and respecting customer privacy.

• Compliance: Including an opt-out mechanism is crucial for legal compliance when sending marketing messages.
• Automatic Inclusion: The opt-out text is included by default when you send a message to a list.
• Opt-Out Method: By default, the system adds a text message directing the recipient to reply with "STOP" (or an equivalent local term) to the number used to send.
• Blocked Numbers List: When a recipient opts out by replying, their number is automatically added to the Blocked Numbers list.
  • Numbers on this list are blocked from receiving subsequent group messages (campaigns).
  • They can still receive individual/single-number messages, often referred to as transactional SMS (e.g., an order confirmation or concert information).

This automated system ensures you remain compliant while still allowing essential transactional communications to reach your customers.

Learn More

See the following articles to learn more:

• Conversations vs. Campaigns
• Read and Reply to SMS in Conversations
• Edit Opt-out Texts
• Remove Unsubscribe Texts from a Contact List